The “Green Export Incubation and Acceleration through Voluntary Sustainability Standards (VSS)” Program is a flagship initiative under Component 3 of the project “Vietnam Trade Policy and Export Promotion” (SwissTrade) – funded by the Government of Switzerland, managed by the International Trade Centre (ITC), and implemented by KisStartup from April 2025 to April 2026.
The program aims to enhance the competitiveness of Vietnamese businesses in international markets through green export – one of the most important and rapidly growing trends in sustainable global trade.
What will businesses gain from participating in the program?
By joining the program, businesses will not only gain in-depth knowledge and tools related to green export but will also have the opportunity to practice and develop sustainable business models through:
- Strengthening capacity and knowledge of green export
Participants will receive in-depth training on concepts, regulations, and the latest trends in sustainable supply chains, green consumer markets, and international Voluntary Sustainability Standards (VSS).
- Increasing competitiveness and profitability through VSS compliance
Achieving sustainability certifications not only unlocks access to premium international markets but also helps businesses optimize production, reduce costs, and elevate brand credibility on a global scale.
- Expanding international business networks
Businesses will have opportunities to connect with domestic and international experts, global buyers, investors, and organizations that support green export development.
- Opportunities for funding and tailored technical support over 6 months
Selected businesses in the Spices, Coffee, and Nuts sectors may qualify for personalized, intensive coaching programs tailored to their specific needs — supported by leading experts in sustainable trade and green growth.
Why is exporting through VSS adoption important?
As the world transitions toward a green and circular economy, complying with Voluntary Sustainability Standards (VSS) is becoming a prerequisite for maintaining competitiveness — especially in demanding markets such as the EU, the US, and Japan.
VSS are not only a "passport" that allows Vietnamese products to reach global markets, but also a powerful internal driver that helps strengthen business operations and contributes to the sustainable development of Vietnam’s agricultural and export sectors.
Register now and stay updated with the latest program information at the official GEVA project website.
This is a valuable opportunity for Vietnamese businesses looking to stay ahead of global trends, enhance their competitive edge, and break through in international markets via the path of green export.