In December, GEVA, in collaboration with Mr. Bui Khanh Tung, M.Sc. – Deputy Director of the Center for Organic Agriculture Development Support (VOAA), conducted a field survey in the linked coffee-growing areas and processing factory of NOSAVI Co., Ltd. (Brand: Ritachi Coffee) in Bao Lam District, Lam Dong Province.
Ritachi Coffee is developing a specialty coffee value chain spanning from raw material areas to processing and consumption, with a strong focus on transparency, sustainability, and building a distinctive identity for Vietnamese coffee. One of the company’s flagship products is Tree-Ripened Fermented Coffee, produced from 100% fully ripe coffee cherries, naturally anaerobically fermented, and continuously dried for 30 days in a closed greenhouse system at the farm. The product offers a sweet, ripe-fruit flavor profile with an enticing aroma. Notably, thanks to the fermentation process, its caffeine content is reduced by 30–35%, allowing consumers to enjoy the coffee without concerns about palpitations or heart discomfort.
During the survey, the expert conducted the following activities:
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Assessing the current status of the coffee-growing areas, the scale of linkages, and processing practices
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Providing consultancy on models connecting raw material zones, processing facilities, and consumer markets
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Acknowledging the company’s strong commitment to systematic investment and its development orientation toward clean, high-quality coffee
Sharing from Ritachi Coffee:
“The working session provided Ritachi with valuable professional insights into the application of Voluntary Sustainability Standards (VSS) to enhance export capacity and meet the increasingly stringent sustainability requirements of international markets.”
Following the survey, GEVA will continue to support the enterprise in developing a roadmap for the adoption of Voluntary Sustainability Standards (VSS), standardizing the production chain, strengthening traceability, and connecting specialty coffee markets both domestically and internationally.
About GEVA
The “Green Export Incubation and Acceleration through Voluntary Sustainability Standards (VSS)” program is a project funded by the Swiss Government and co-managed by the International Trade Centre (ITC) and the Vietnam Trade Promotion Agency (VIETRADE) under the Ministry of Industry and Trade. The program is implemented by KisStartup Joint Stock Company during the period April 2025 – April 2026.
The project aims to enhance Vietnamese enterprises’ green export capacity through the adoption of Voluntary Sustainability Standards (VSS), via a series of training, consulting, incubation and acceleration activities, as well as international market linkages, in order to meet the increasingly stringent requirements of global markets.
For further information, please contact:
Fanpage: GreenExport Vietnam
Website: https://greenexport.vn/vi
Email: hello@kisstartup.com
Hotline: (+84) 039 216 1403 (Mr. Hieu)