As part of the Green Export Training Program under the GEVA project, the fourth session took place with a particularly practical focus, centered on the critical stage of the export journey: when businesses are ready with their products and begin to enter international markets.
While the first three sessions focused on foundational topics — building business models, analyzing market data, and complying with sustainable standards (VSS) — the fourth session marked the point where businesses start to engage with the realities of exporting: when products are ready, and the challenge lies in getting them across borders to reach the global market.
Valuable real-world insights from insiders
The session became even more engaging thanks to a presentation by lecturer Lê Sài Gòn — an expert with many years of hands-on experience in the agricultural export industry.
He not only provided technical knowledge but also shared numerous real-life stories from his own professional journey: instances of financial losses caused by choosing the wrong partners, poorly drafted contracts, lack of understanding of logistics, or the technical barriers of export markets.
Each story served as a cautionary tale, helping businesses clearly identify risks before paying the price in money or reputation.
A dynamic and open learning atmosphere
The session went beyond simply acquiring knowledge — it also saw the active participation of businesses. Many participants openly shared the challenges and mistakes they had encountered in their export journeys — from approaching international customers to difficulties in meeting standards and conducting cross-border transactions.
This created a dynamic, insightful, and highly connected learning environment, where participants learned from each other's experiences and collectively built more practical export capabilities.
Preparing for the Final Step: A Complete Green Export Strategy
The fourth training session was seen as an “eye-opening” experience — helping businesses gain a clearer understanding of what awaits them beyond the doors of the international market.
The program will conclude with the fifth and final session taking place tomorrow, aimed at consolidating all the knowledge gained and guiding businesses in developing a comprehensive, well-structured Green Export Strategy aligned with their actual capabilities.
The GEVA Project — Green Export Incubation and Acceleration through Voluntary Sustainability Standards (VSS) — is an initiative funded by the Swiss Government, managed by the International Trade Centre (ITC), and operated by KisStartup JSC during the period from April 2025 to April 2026. The project aims to support Vietnamese businesses in enhancing their green export capabilities through training, consulting, incubation and acceleration, and international market connections.
Register to participate in the GEVA Project and its training programs at LINK
