At the Vietnam International Sourcing Expo 2026, Hoang Long Brocade Cooperative showcased its products for one day at the Green Export booth. During the event, approximately 100 trade visitors and members of international buying delegations visited the booth to explore and learn more about Vietnamese brocade products.
Beyond finished products, buyers also showed interest in brocade fabrics, yarns, materials, and OEM capabilities. These interests highlight opportunities for the Cooperative to expand into B2B and OEM markets, rather than focusing solely on finished products. Information about Hoang Long Brocade Cooperative was also featured in the Green Export joint catalogue, which was shared by email with approximately 100 importers and buyers, creating further opportunities for post-event connections.
From Traditional Craftsmanship to a Value Chain
Hoang Long Brocade Cooperative develops its products based on the value of traditional brocade weaving and craftsmanship, while diversifying its offerings from fabrics, yarns, and materials to finished brocade products.
Rather than focusing on a single type of finished product, the Cooperative can create value at different stages of the product chain and respond to a wider range of customer needs. In particular, its OEM capabilities and made-to-order production open up opportunities to work with brands in fashion, accessories, gifts, and interior decoration.
This model helps bring brocade products and weaving skills from the scale of traditional handicrafts into the B2B supply chain, while creating additional market opportunities for the Cooperative’s materials, fabrics, and production capabilities. A key strength of the model lies in preserving the value of traditional craftsmanship, diversifying products, and extending the value of weaving materials through different product formats and customer orders.
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